Step Away from the Crowds: Why Lesser-Known Destinations are the Travel Craze of 2023
Travelers opting for lesser-known destinations for their holidays this season, research indicates
In the fast-paced world of travel, more and more jetsetters are ditching the bucket-list hotspots for less-traveled paths. And it's no coincidence - recent studies have highlighted a surge in interest for these so-called detour destinations.
Take Mesquite, Nevada, for instance. This small town nestled between Nevada, Arizona, and Utah, is quickly gaining fame for its quiet charm. As Andrea Pollus, a resident who moved from California three years ago, puts it, "Mesquite is like heaven and hell, like Vegas, Sin City, and St. George, is just this mecca of healing and nature."
And its appeal doesn't stop there. Mesquite boasts two award-winning golf courses, a vibrant casino, and the ambiance of a peaceful, quiet town, making it a hit for golf enthusiasts and those seeking a break from the city noise[4].
But Mesquite isn't the only detour destination worth mentioning. Here are a few more hidden gems that are stealing the spotlight:
- Chattanooga, Tennessee: This picturesque city is an outdoor enthusiast's dream, with its breathtaking natural beauty attracting visitors who prefer a serene escape over the hustle and bustle of busy cities[1].
- Portland, Maine: A charming coastal town that offers a unique blend of coastal charm and cultural attractions, making it a distinct choice from its more famous counterpart, Portland, Oregon[1].
- Santa Fe, New Mexico: Famous for its rich history, captivating art scene, and Southwest architecture, Santa Fe's rich cultural tapestry enchants visitors seeking a deep dive into history and art[1].
- Tulsa, Oklahoma: This city combines historical significance with an inspiring arts scene, attracting travelers who crave depth and inspiration[1].
- Todos Santos, Mexico: A relaxed and less-crowded alternative to Los Cabos, Todos Santos is renowned for its surf culture and laid-back vibe[2].
So why the shift towards detour destinations? The uncertain economy seems to play a big part. With economic instability on the rise, travelers are seeking more budget-friendly options. Detour destinations often offer cheaper deals compared to popular tourist locations, making them an attractive choice for financially-conscious wanderlusts[4].
But it's not just about the money. The allure of unique experiences and less crowded attractions is drawing travelers in as well. The combination of affordability, unique experiences, and a relaxed atmosphere makes detour destinations an increasingly popular choice among travelers looking for a break from the ordinary.
As Gretel Perera, Expedia's Director of Public Relations, puts it, "During these times of economic uncertainty, people are trying to save money and budget, especially as summer travel comes. Detour destinations are an excellent way to save money."
And businesses are taking notice. Mesquite Gaming CEO, Justin Moore, said, "We've invested already $25 million in the first year of ownership here in Mesquite, and we don't plan to stop there." As the trend towards detour destinations continues to grow, it's clear that smaller cities and less-known locations are poised to steal the show in the years to come.
[1] Enrichment Data - https://www.insider.com/best-hidden-gem-cities-in-america-2021-2[2] Enrichment Data - https://www.travelandleisure.com/travel-tips/how-to-plan-a-trip/hidden-beach-todos-santos-mexico[3] Enrichment Data - https://www.tripsavvy.com/sports-tourism-destinations-1636248[4] Enrichment Data - https://www.wxii12.com/residents-searching-for-way-out-of-economic-uncertainty-travel/
- Amidst the growing interest in budget-friendly options due to economic instability, detour destinations like Mesquite, Nevada, Chattanooga, Tennessee, Portland, Maine, Santa Fe, New Mexico, Tulsa, Oklahoma, and Todos Santos, Mexico, are gaining popularity among travelers.
- The appeal of these lesser-known destinations extends beyond financial considerations, with unique experiences, fewer crowds, and a relaxed atmosphere making them increasingly attractive to travelers seeking a break from the ordinary.
- Mesquite Gaming CEO, Justin Moore, points out that businesses are investing significantly in detour destinations, such as Mesquite, with plans to expand and improve their offerings to attract more visitors.
- In line with this trend, Gretel Perera, Expedia's Director of Public Relations, emphasizes the importance of detour destinations as a cost-effective choice for travelers looking to save money, especially during economically uncertain times.
