Travel Industry Advances with Initiative #TomorrowTravel: United Nations World Tourism Organization Introduces Forward-Looking Strategy
The hashtag #EmbraceTomorrow represents a collective cry for unity and hope, echoed by the United Nations World Tourism Organization (UNWTO) as they urge shared responsibility within the global travel community to navigate the challenges posed by the COVID-19 pandemic.
Embarking on cultural journeys, fostering solidarity and respect, preserving the environment, lifelong learning, promoting decent work, development, and sustainability - these are the tourism advocacy principles championed by the UNWTO, cornerstones of the #EmbraceTomorrow movement. As the world unites to face this unprecedented global crisis, #EmbraceTomorrow serves as the common thread running through the UNWTO's response, underscoring the enduring values of tourism.
This online campaign has gained momentum, resonating in social networks across the globe, backed by an ever-growing number of countries, destinations, travel companies, cities, media outlets, and individuals worldwide. The likes of Germany, Morocco, Mongolia, Oman, and Uruguay, alongside cities such as Bogotá and Vienna, have already endorsed the #EmbraceTomorrow hashtag, amplifying the resounding voice of tourism in the face of thisglobal turmoil.
In response to this outpouring of support, a digital resource platform has been established, providing various options for individuals, businesses, or institutions to join this initiative. The platform offers social media images, electronic signatures, and relevant audio-visual content on tourism and COVID-19, all accessible through the provided link.
UNWTO Secretary-General Zurab Pololikashvili underscores the historic role of tourism as a key driver of international recovery and emphasizes the urgency of preparing for the post-pandemic future, building the foundations of tourism resilience. The Global Tourism Crisis Committee, appointed by the UNWTO, has also spearheaded this movement within the committee's crisis management recommendations[1].
In their effort to support post-pandemic tourism recovery, the UNWTO promotes recommendations such as financial and political aid for tourism sector recovery measures, in collaboration with international development organizations, to mitigate the impact of COVID-19 on employment, protect vulnerable groups, and accelerate recovery. Simultaneously, they advocate for policies and actions that prioritize sustainable development, in line with the UNWTO's mandate, particularly as we embark on the Decade of Action (2020-2030) to achieve the 17 Sustainable Development Goals established by the 2030 Agenda[1].
Historically, the travel and tourism sector has demonstrated its capacity to foster global recovery, and that resilience can be rebuilt now for a more sustainable and respectful future travel experience. Let's #EmbraceTomorrow, together.
[1] COVID-19 and the Recovery of the Tourism Sector: UNWTO Policy Responses and Recommendations[2] WTTC Safe Travels Protocols[3] Travel Tomorrow - A news outlet dedicated to travel and tourism trends, including industry recovery efforts post-pandemic.
- Embracing the principles of lifelong learning and sustainability, the UNWTO calls for individuals and travel companies to join the #EmbraceTomorrow movement, with the aim of rebuilding a more respectful and sustainable travel lifestyle post-COVID-19.
- With a focus on education-and-self-development, news outlets like Travel Tomorrow are covering the UNWTO's recommendations for the travel industry's recovery, highlighting the importance of solidarity and general-news updates within this global transition.
