Teens' Accommodation Amplified: Enhanced Dwellings Focusing on Adolescents
In a world where experiences reign supreme, Kevin Blary, the outdoor pursuits director at theDiscovery Land Company's coastal resort, CostaTerra, is all about delivering just that. With turnkey residences starting at a cool €7mn, Blary promises an adrenaline-pumping, competitive, and unforgettable experience for both property owners and their offspring.
From mountain-biking expeditions and horse rides along Comporta's sandy beaches to endless sporting competitions, Blary ensures the resort's inhabitants stay active, engaged, and highly competitive, even with their own kids. Craving waves? Private lessons with Garrett McNamara, the world's eight-time record holder for riding the biggest wave, are just a helicopter ride away at Nazaré.
Catering to hyperconnected teens has become a buzzing business in the luxury second-home resort market, with a plethora of sport facilities, playgrounds, and interactive game rooms becoming standard. But is that enough to keep the digital natives of Gen Alpha entertained? Not quite, it seems.
Instead, elite resorts have begun to focus on offering Alpha Activities – experiential distractions away from screens thatparents of Gen Alpha can't resist. These experiential holidays are designed to provide teens with a screen-free holiday experience, fostering creativity, learning, and exploration.
Children and teens hospitality consultancy, Wanderland, quantifies this untapped market at a staggering $175bn globally, and foresees an ever-growing demand for child-friendly hospitality in the resort market. Top-tier resorts are now placing extra emphasis on soft programming for children, adding activities and experiences rather than relying solely on physical facilities.
Resorts like Costa Navarino in Greece and Soneva Fushi and Soneva Jani in the Maldives offer an extensive array of sports and educational programs, keeping both kids and adults entertained and engaged. Activities range from archaeology workshops and marine biology sessions to stargazing in state-of-the-art observatories and turtle rehabilitation programs.
The best kids' clubs promote a greater awareness of healthy living, encouraging teenagers to try new experiences and step away from their screens. From children's yoga sessions and cookery classes to cultural eco-tours, these clubs are designed to engage and inspire the Gen Alphas of the world.
Discovery Land Company, founders of CostaTerra and numerous other private residential communities worldwide, began its journey in the 1990s when Mike Meldman, a single father, realized the importance of combining exclusivity, privacy, and fun for his kids. Featuring celebrity investors like George Clooney and Rande Gerber, the company has become a pioneer in creating luxury, family-focused experiences, tailored to meet the needs of modern families.
In the increasingly competitive luxury resort market, the success of these resorts relies heavily on the quality of soft programming for young guests, keeping the children entertained and satisfied. Happy children equate to returning adult clients and a growing fan base among the next generation of owners. So, whether it's adventure, relaxation, or immersive interactive experiences, the luxury resorts of the world are stepping up their game to cater to the ever-evolving preferences of Gen Alpha.
- The luxury second-home resort market has seen a surge in businesses catering to hyperconnected teens, offering not just sport facilities and interactive game rooms, but also experiential activities designed to keep digital natives of Gen Alpha engaged.
- elite resorts are now focusing on offering Alpha Activities – screen-free experiences that encourage creativity, learning, and exploration, aiming to engage and inspire Gen Alpha children.
- Children and teens hospitality consultancy, Wanderland, values the untapped market for child-friendly hospitality in the resort market at a whopping $175bn globally, predicting an escalating demand for such services.
- In the competitive luxury resort market, the quality of soft programming for young guests plays a crucial role in the success of resorts like CostaTerra, as it ensures children are entertained, leading to returning adult clients and a growing fan base among the next generation of owners.
