Siam Paragon Unveils THB 1.25B in World-Class Attractions
Siam Paragon, Bangkok's iconic shopping destination, is set to unveil three extraordinary attractions later this year. With a combined investment of over THB 1.25 billion (approximately US$39 million), these world-class additions aim to reinforce Siam Paragon's status as a global landmark and enhance Bangkok's appeal as a premier destination for world news.
The largest of these attractions is NEXTOPIA, a 15,000 square meter prototype for the world of tomorrow. This innovative project, a collaboration between CP Group and Siam Piwat, involves 50 cutting-edge partners and 30 'Friends of NEXTOPIA' communities. With an investment of THB 850 million (approximately US$26.3 million), NEXTOPIA promises a glimpse into the future.
MELAND, Thailand's first world-leading indoor theme park, will span over 5,000 square meters. This THB 400 million (US$12.5 million) investment features over 100 rides and 500 immersive experiences, set to thrill and entertain visitors.
The 'EATELIER' Dining Entertainment zone will be a new addition to Siam Paragon's culinary hub, Siam Paragon Dining Phenomenal. This zone will bring together over 700 restaurants, cafes, and kiosks from Thailand and around the world, offering a gastronomic journey like no other.
These attractions, with a marketing budget of THB 200 million (US$6 million), aim to redefine industry standards and further cement Bangkok's reputation as a must-visit destination for global visitors. Siam Paragon's commitment to innovation and excellence promises an exciting future for both the landmark destination and the city it calls home.
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