Most Fashionable Hotel Transitions to Occur This Summer Unveiled
This summer, it's all about fashion meets coast as luxury brands invade Europe's poshest hotels and beach clubs for some unparalleled takeovers. Burberry, Dior, Dolce & Gabbana, Missoni, and more have joined forces to give us coastal opulence like never before.
The Fashion Hotel Takeovers of Summer 2025
Burberry takes over The Standard Ibiza
Following its takeover at The Newt in Somerset, Burberry is headin' for the Mediterranean sunshine, setting up shop at The Standard, Ibiza. The hotel's rooftop bar and restaurant, Up, get a Burberry makeover with a vibrant yellow check pattern that adorns the loungers, parasols, seating, and even the photo booth in the lobby. From mid-July, weekly DJ nights featuring big names take over, along with a curated cocktail menu. Those who can't get enough can grab a few fashionable summer essentials, like swimwear, sunglasses, and hats[1].
Dior vibes at Jumeirah Capri Palace
For the fifth time, Jumeirah Capri Palace welcomes Dioriviera to its Il Riccio seafood restaurant. The breezy location surrounded by cliffs embraces Dior's Toile de Jouy pattern and animal statues. Guests can sip on limoncello spritzes on the beach club terrace or dine on seafood dishes like spaghettino with sea urchins at the restaurant. A Dior pop-up boutique presents a summer-ready wardrobe[1].
Dolce & Gabbana at Four Seasons Hotel Taormina
San Domenico Palace in Taormina, now part of the Four Seasons family, enters the modern era after serving as the fictional 'The White Lotus' hotel. The property showcases the Dolce & Gabbana universe with its pool area adorned with the brand's Blu Mediterraneo theme for a few years running. The tropical seaside blues reflect the region's beauty and celebrate the artistry of Sicilian ceramics. The collaboration ends with a limited-edition pop-up boutique offering clothing and accessories, some of which are exclusive to the location[1].
Missoni unveils Resort Club in Sardinia
Italy's signature zig-zag pattern takes center stage at Nikki Beach in Porto Cervo, Sardinia, as Missoni brings its Resort Club to life. The beach essentials like towels, cabanas, and more get a Missoni makeover with the brand’s iconic designs. The collaboration extends to Herno Suite, a restaurant designed by the brand, offering a glamorous dining experience with sea views[4].
Phi Beach captivates with Herno's understated elegance
The rugged granite landscape of Baja Sardinia provides a contrasting backdrop for Herno's sophisticated take on exploration, travel, and outdoor living. Herno collaborates with Phi Beach for the second consecutive summer, transforming the exclusive club's cabanas and deckchairs in sandy, deep brown tones. Even the restaurant, Herno Suite, boasts earthy natural aesthetics with a focus on sustainability[4].
Jacquemus turns up the summer vibes at Casa Jondal, Ibiza
Designer Simon Porte Jacquemus infuses Casa Jondal beach club on the White Isle with whimsical polka dots and lemon-yellow umbrellas, exuding carefree luxury by the sea[2].
These fashion hotel takeovers weave style, leisure, and local coastal charm together, creating unforgettable experiences via pop-up boutiques, branded environments, curated events, and culinary delights found at Europe's swankiest summer destinations[1][2][4].
- The Burberry lifestyle transformation at The Standard Ibiza, complete with a vibrant yellow check pattern and weekly DJ nights, offers fashion-conscious travelers an unparalleled fusion of luxury, music, and Mediterranean views.
- Dior's Toile de Jouy pattern and animal statues bring a touch of fashion-and-beauty elegance to Jumeirah Capri Palace, providing guests with a chic seaside dining experience and a summer-ready wardrobe at the Dior pop-up boutique.
