Internet's Current Fascination with Jet2 Holidays Sparking Widespread Interest
Jet2 Holidays, the UK's second-largest tour operator, has found itself in the limelight recently, thanks to a viral TikTok ad. The ad, featuring a family racing towards the Jet2 check-in desk, has become a popular subject, often paired with footage of vacation mishaps.
But the real star of the show might be the catchy tune that accompanies the ad - Jess Glynne's "Darling hold my hand." The song, known for its classic perfect fifth and harmonious quality, has been a hit not just with Jet2 passengers, but also in various advertisements, including Coca-Cola and the soundtrack for "Bridget Jones' Baby."
Jet2 Holidays, with its lively red branding, upbeat staff, and smooth operations, has built a reputation for itself in the UK market. The company, a subsidiary of Dart Group PLC, started as a budget tour operator in 2007, growing out of Jet2.com, which originated from a freight operator called Channel Express in 1983.
The company's success can be attributed to its efficient package holiday offerings that combine flights operated by Jet2.com with hotel and transfer services. This integrated model enables Jet2 Holidays to provide stress-free, easy, and affordable travel experiences appreciated by many UK holidaymakers.
The airline began expanding from its initial launch at Leeds Bradford Airport to other cities like Manchester, Belfast, Newcastle upon Tyne, Blackpool, and Edinburgh between 2004 and 2006, supporting its growing package holiday business.
Jet2 Holidays' appeal extends beyond its predictable and upbeat service. Tanya Kirk, an art therapist from Northern Ireland, had a great experience with Jet2 Holidays and appreciated their help when she lost her travel wallet. Rick Turner, a copywriter and designer from Leeds, considers Jet2 his "guilty pleasure."
Despite the viral TikTok trend, Glynne hasn't publicly commented on the song's virality, but she did post a spoof of the ad in May. In 2024, Jet2 Airways, the sister company of Jet2 Holidays, flew just under 19.4 million passengers on nearly 115,000 flights.
The airline has consistently topped the short-haul table in Which?'s annual "airline satisfaction" survey every year since the pandemic, thanks to its friendly, helpful staff who are known to go above and beyond to assist customers. Jet2 Holidays continues to be a popular choice for UK holidaymakers, offering clear and inclusive prices that include baggage, transfers, and the option for a private transfer.
Travel and lifestyle go hand in hand as Jet2 Holidays, a well-known tour operator, has crafted a reputation for providing affordable and stress-free travel experiences, combining flights with hotel and transfer services. Meanwhile, entertainment is not forgotten, with the catchy tune "Darling hold my hand" by Jess Glynne frequently used in Jet2 advertisements, including a viral TikTok ad, and featured in other mainstream ads like Coca-Cola and "Bridget Jones' Baby."
