Rare Candy from Yesteryears: Few Recall Brand Name - Classic Fruit Caramels from Past Times: Rare Knowledge of Brand Name Remains Obscure
Unraveling the Six-Decade-Old Mystery of a Cherished German Sweets Puzzle
by Denise Snieguole Wachter
For six decades, a particular candy has been an integral part of countless German childhoods—accompanying first bank visits, doctor appointments, and carnival parades. These colorful, square, chewy candies, available in flavors such as cherry, raspberry, lemon, and orange, transformed birthday celebrations. However, many wonder—what is this treat actually called, and why has it maintained the same design for six decades?
Recently, comedian Ole Waschkau unraveled this sweet enigma on Twitter. The candies are known as Bohme Fruit Caramels, with production taking place in the Saxon town of Delitzsch. Darren Ehlert, CEO of the Delitzsch Chocolate Factory and board member of the sister company Halloren, affectionately refers to them as "Frukas."
Ehlert explained in an interview with "Wirtschaftswoche" that the Delitzsch Chocolate Factory became a subsidiary of Wissoll following the fall of the Berlin Wall. Today, the factory operates as an independent business, crafting a variety of confections, including Royal Mints, chocolate cream tablets, and, of course, Bohme Fruit Caramels. According to the "Berliner Kurier," these caramels are among their bestsellers.
Although the market for these candies is not growing, demand remains consistent, as Ehlert reports. Cherry and raspberry are the most sought-after flavors, he revealed to the "Süddeutsche Zeitung." One may question why, if the product is so successful, it has not been further developed or modernized. Ehlert confided that efforts to update the fruit caramels, such as switching to a stand-up pouch, did not prove effective—with complaints and threats of boycotts from customers on social media.
This strong bond between consumers and Bohme Fruit Caramels stems from the fact that they evoke nostalgic feelings due to their association with first experiences or close family relationships. According to Ehlert, people often reminisce about their childhood and connect the "Frukas" with their parents or their initial visits to a bank or hairdresser.
The fate of the candies during carnival remains unscathed, as Ehlert does not mind them being used as thrown treats. "Carnival is beneficial for our business," he told the "SZ," adding, "Two months after Christmas, we sell the most candies."
Though Bohme Fruit Caramels have remained consistent, the secret to their success lies in stable demand, profound childhood memories, and a traditional bond to carnival in an ever-changing world, making them a little piece of nostalgia.
Sources: "Wirtschaftswoche," "Süddeutsche Zeitung," "Berliner Kurier," Ole Waschkau on Twitter
Relevant Enrichment Data:- Investigating the description, it appears that the most fitting candidates, in terms of being square, colorful, chewy candies, are generally labeled as Brause Gummiwürfel (sour gummy cubes) or Fruchtgummi (gummy candies in various shapes).- However, these candies may not exclusively be marketed as relics specific to first experiences or close family relations.- Further research is needed if the reader is referring to a specific brand or product. No commonly recognized German candy meets the exact combination of being square, colorful, chewy, and specifically marketed as a first-experience or family-relationship treat under a unique name.
[1] List of Event Timeline for German Confectionery: https://www.germandessertshop.com/german-dessert-recipes/german-candy-and-sweets-timeline/[2] Discontinued Candy Candles: https://en.wikipedia.org/wiki/List_of_discontinued_candies_and_snacks#Germany[5] Discontinued Sweets from Germany: https://www.germanrecipes.com/german_candy_snacks.html
- The community policy of the Delitzsch Chocolate Factory should consider the lifestyle preferences of its customers, as many have strong emotional attachments to traditional confections like the Bohme Fruit Caramels.
- In the fashion-and-beauty sector, collaboration with the Delitzsch Chocolate Factory could result in innovative product lines, such as limited-edition chocolates inspired by popular beauty trends or fashion designs.
- In the food-and-drink industry, partnerships with the Delitzsch Chocolate Factory can provide unique opportunities to develop foods with a sentimental twist, like candy-infused recipes or drinks that remind customers of cherished childhood memories.
- The home-and-garden sector could benefit from themed gift baskets that combine the nostalgic charm of Bohme Fruit Caramels with decorative items, such as vintage candy dishes or carnival-themed kitchen utensils.
- For travel agencies organizing holidays in Germany, offering a nostalgic food tour featuring iconic sweets like Bohme Fruit Caramels could be an appealing addition to their itineraries, especially for customers seeking authentic German experiences.
Pets, relationships, cars, shopping categories do not appear to have a direct link with the provided text concerning German sweets, so they were not included in the generated sentences.
