Amazement in Georgian: "WOW" Translates to "Vai me" - Stunned Reactions in Georgia
In the picturesque region of Svaneti, Georgia, Tony Hanmer, a long-time resident, has launched a unique Facebook cooking show that has captured the attention of thousands. With over 11,000 followers, Hanmer's show offers a glimpse into daily life in Svaneti, featuring dishes, gardening, and various aspects of local culture.
Running the "Svaneti Renaissance" Facebook group, Hanmer's cooking show stands out for its vertical orientation, catering to the majority of viewers who watch on their mobile phones. The videos, mostly one-shot, one-take, are edited to include voice-overs, subtitles, stills, and joined video snippets, providing an engaging and informative experience.
One of the most popular videos on the show features Hanmer's wife, Lali, making cucumber kimchi, a Korean dish. The video has received over half a million likes, demonstrating the show's growing popularity.
The cooking show serves a dual purpose for Hanmer. While it is partly for fun, it is also used to promote the guest house run by Tony and Lali in Etseri, Svaneti, and to encourage people to visit this beautiful region.
The success of the show can be attributed to several factors. The content is high-quality and engaging, showcasing unique recipes like Korean cucumber kimchi. The show also encourages viewer engagement, with Hanmer's wife, Lali, being a particular crowd favourite for her smiling face and positive demeanour.
Consistency is key, with new videos posted regularly to keep the audience engaged. The show also focuses on authenticity and storytelling, sharing personal stories and cultural backgrounds behind the recipes.
Hanmer avoids engaging in "flame wars" with naysayers, recognising that such interactions are a waste of time and can dampen the joy of creating and sharing content. Instead, he focuses on providing quality content and promoting Svaneti as a destination for visitors.
Monetization is in the works for the cooking show, providing an exciting opportunity for Hanmer to continue sharing his love for Svaneti and its cuisine with a wider audience.
- Tony Hanmer's cooking show, titled "Svaneti Renaissance," showcases food-and-drink, gardening, and lifestyle aspects of the Svaneti region on Facebook, attracting over 11,000 followers.
- The show, with its vertical orientation, caters to those watching on mobile phones and offers a mix of voice-overs, subtitles, stills, and joined video snippets for an engaging and informative experience.
- One of the most well-received videos showcases Lali Hanmer, Tony's wife, making cucumber kimchi, a Korean dish, with the video receiving over half a million likes.
- The cooking show serves dual purposes for Tony Hanmer; it entertains while also promoting a guest house run by Tony and Lali in Etseri, Svaneti, inviting viewers to visit the picturesque region.
- The show's popularity can be attributed to engaging content, unique recipes like Korean cucumber kimchi, and audience engagement, with Lali being a crowd favourite for her infectious smile and positive demeanour.
- Consistency and authenticity are key elements of the show, with new videos posted regularly and personal stories and cultural backgrounds shared behind the recipes.
- Stooping to engage in "flame wars" with naysayers is avoided by Hanmer, as he recognizes such interactions as a waste of time and potentially detrimental to the joy of creating and sharing content.
- Prospective monetization for the cooking show holds an exciting potential for Hanmer to continue spreading his love for Svaneti and its cuisine to an even wider audience, delving into global-cuisines, education-and-self-development, travel, entertainment, adventure-travel, and cultural-travel through the lens of personal-growth and mindfulness on social media.
